The sun will have reddish shimmer this December when exquisite shapes of Ruby will be on display at Jaipur Jewellery Show (JJS) from 20-23 December, 2024.
The theme of this four-day annual extravaganza is Ruby – Rare, Royal and Revered. The show is being promoted by 15-member Ruby Promotion Group, whose prime partner is Gemsfield – the world's leading supplier of coloured stones.
JJS has travelled a long way
Ajay Kala, joint secretary and spokesperson of JJS said that the show, which has started with 67 booths in 2024, is now boasts of having more than 1200 booths with hundreds in the waiting.
“JJS is unique show. While most of the other jewellery shows focus on business to business (B2B) transactions, here in JJS business to consumers transactions are in large numbers. This is the highlight of the show where people from across the globe come to choose their pick,” he said.
JJS in the last two decades has become a signature event of Rajasthan. Tourists plan their travel to Jaipur keeping in mind dates of JJS. More than 45,000-50,000 people from across the globe participate in this show. This not only enhances footfalls and business for the show but also gives a big boost to hospitality and tourism industry.
“All hotels during this time are choc-o-block. Inventories run to the full generating good stream of business for all. Such shows are pride of Jaipur and Rajasthan. Everyone whether a jewellery afficianado or not, wait for this four-day festival of coloured gemstones,” said Saibal Ghosh, a tour operator.
Prakash Bhandari is a veteran journalist with over 50 years of experience. He has worked with The Times of India for 30 years and contributed to leading publications as well as international news agency AFP.
